Backstage News On Cody Rhodes Signing An Extension With Top Brand

According to Fightful Select, the partnership between Undisputed WWE Champion Cody Rhodes and Wheatley Vodka, originally signed in March 2024, has officially been extended for several more years. Sources close to the situation describe the extension as a major boost for the brand, signaling continued crossover success between WWE and the spirits industry.

The collaboration has reportedly made a notable impact on the brand’s visibility, especially in Kentucky, where Wheatley Vodka is based. Locals have credited Rhodes’ endorsement with significantly enhancing the company’s reputation and reach since the partnership began.

As part of the extended deal, Rhodes’ branded interview series, “What Do You Wanna Talk About?”, will be returning for a new season, continuing its run as a centerpiece of the campaign. Additionally, Rhodes’ tour bus will remain fully wrapped in Wheatley Vodka branding, keeping the visual partnership front and center during WWE’s road shows and appearances.

This multi-year extension further solidifies Cody Rhodes as not only one of WWE’s top stars in the ring, but also a sought-after figure in high-profile brand marketing.